Hervé Morvan (1917–1980)

One of France's most celebrated poster artists and graphic designers, renowned for his colourful advertising posters and distinctive post-war style. Best known for his iconic work for Perrier, Bally, Vittel, Evian, Gitanes and Savora, Morvan created some of the most memorable French advertising posters of the 20th century.

Trained at the École des Arts Appliqués in Paris, Morvan began his career designing film posters during the 1940s, ultimately producing more than 150 cinema posters and over 500 posters throughout his lifetime. His distinctive style—combining bold colour, humour and strong graphic simplicity—helped define post-war French advertising.

Whether promoting fashion, food and drink, travel, household products or cultural events, Morvan had a remarkable ability to create engaging images that were both memorable and accessible. Today, original Hervé Morvan posters are highly sought after by collectors and are regarded as some of the finest examples of mid-century French graphic design.