This vintage poster promotes the French liqueur Blanc, produced by Distilleries Paul Blanc in the town of Blanc, France. The design dates from the late 1960s to early 1970s, a period when French advertising embraced bold graphic abstraction and psychedelic colour palettes.

The artwork features a stylised bottle releasing a cascade of bright pink and blue circular forms that flow across the composition, set against a dark silhouette of the town skyline. The poster was created by the graphic design group Gacis, whose logo appears at the top left. Printed as a large-format lithographic advertising poster, it reflects the vibrant visual language of late-1960s French commercial design, combining minimal typography with striking geometric colour to create a memorable brand image.

Year: 1960s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen backed