A bold French advertising poster for Jus de Raisin Challand, designed by Auriac and dating to the 1930s. The design is pure early modernist advertising: a striking red ground, oversized typography, and a simplified, almost Cubist bunch of grapes cut through with strong graphic lines. It reflects the period’s shift toward visual impact and clarity, selling the idea of health and vitality rather than literal realism. With its punchy colour and confident composition, it’s a classic example of pre-war French commercial poster design at its most powerful.

Year: 1930s

Dimensions: 120cm x 136cm 

Materials/Media: Original lithograph, linen backed