This playful Citroën poster titled “1983 Supertonique! En avant Citroën!” was created by the legendary French illustrator Raymond Savignac, one of France’s most beloved postwar advertising artists. Designed for Citroën and Total in 1983, it features Savignac’s hallmark humour and simplicity – the word 'VROUM' (the French equivalent of 'VROOM') bursting across the page in oversized, energetic black letters, while a cheerful driver speeds off below, drawn in Savignac’s signature cartoon style.

The minimal layout, bold typography, and witty illustration perfectly capture Citroën’s spirited identity of the era – modern, dynamic, and full of joie de vivre. Like many of Savignac’s works, it transforms a commercial message into a piece of art through charm and clever visual storytelling. Today, original prints of this poster are sought after by collectors of French vintage automotive and graphic design.

Year: 1983

Dimensions: 160cm x 120cm

Materials/Media: Original lithograph, linen backed