Long live Branca!

This striking Fernet-Branca 'Viva Branca!' poster is a quintessential example of bold 1970s advertising design. Dominated by a vivid orange background and high-contrast photographic imagery, it features an extreme close-up of a man lifting a glass to his mouth, his wide, expressive eyes creating a sense of drama and humour. The heavy, tilted typography adds to the energetic, slightly rebellious feel typical of the decade’s graphic style.

Posters like this were part of Fernet-Branca’s modern marketing push, using arresting visuals and playful slogans to appeal to a younger, more adventurous audience. Today, it’s prized for its pop-art sensibility, vibrant colour palette, and unmistakable 70s flair.

Year:1970s

Dimensions: 130cm x 100cm 

Materials/Media: Original lithograph, linen backed