This charming mid-century French beer poster promotes Sodibo, illustrated by Jean Rousseau and created for the brewery Greff in Nancy. The design pairs a striking cobalt-blue pin-up style figure with a tall, frothy glass of beer, using soft airbrushed shading and bold colour contrasts typical of 1950s French advertising.

The playful slogan 'Sa Bière' ('Her Beer') ties the elegant female figure to the product, a common visual trope of the era meant to evoke allure, sophistication, and a touch of glamour. With its clean typography, painterly gradients, and confident composition, it’s a classic example of post-war French beverage advertising – collectible for its style, colour, and nostalgic charm.

Year:1970s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen backed