The headline translates to:
'I travel for free… with the kilometre prizes'
And at the bottom:
'Enquire at the stations'

A cheerful mid-century French advertising poster for Société Nationale des Chemins de fer Français (SNCF), promoting its 'lots kilomètres' loyalty scheme – an early rewards program allowing passengers to accumulate kilometres and travel for free. The bold pink background and naïve, graphic illustration of a traveller with oversized suitcase and daisy capture the optimistic, democratic spirit of post-war rail travel in France. Simple, playful and instantly recognisable, it’s a charming example of 1950s-60s French commercial design.

Year: 1965

Dimensions: 100cm x 62cm 

Materials/Media: Original lithograph, linen backing in progress