A graphic French advertising poster for SERPO, an optical, photographic and electronics retailer in La Rochelle. Featuring a brilliantly stylised character carrying a camera, binoculars, radio and record, the design combines oversized typography with vivid yellow, orange and black. A great piece of 1970s French commercial graphic design.
Year: 1970s
Dimensions: 160cm x 120cm
Materials/Media: Original lithograph, linen backed