$1,600.00
This is a French advertising poster for Rita, promoting its gaufres sèches et fourrées (dry and filled waffles), dating to the 1930s. Designed by Léon Dupin, the poster uses warm colour, humour and a larger-than-life chef joyfully clutching oversized waffles to suggest indulgence and abundance. The playful slogan 'dessert de choix !' reinforces Rita as a go-to sweet treat, making this a classic example of interwar French food advertising where charm and appetite appeal take centre stage.
Year: 1933
Dimensions: 150cm x 110cm
Materials/Media: Original lithograph, linen backed
