This Rabarbaro Zucca poster from the 1950s-60s promotes the classic Milanese rhubarb aperitif with bold mid-century flair. Featuring the iconic tilted bottle and red 'Z' logo with a stylish woman holding a cocktail, it captures the sleek, modern aesthetic of Italy’s postwar advertising era. With its vibrant yellow background and clean composition, the design reflects Zucca’s blend of heritage and sophistication – a striking symbol of Italian aperitif culture.

Year: 1950s-60s

Dimensions: 90cm x 125cm

Material/Media: Original lithograph, linen backed