An original French advertising poster for Primis Vins de Table (Primistères), produced circa 1956. Featuring a bold composition of a wine bottle and glass set against vivid blocks of red, yellow and green, the design reflects the clean lines and graphic simplicity of post-war French commercial art. Created to promote everyday table wines through the Primistères retail network, the poster combines strong colour, modernist styling and striking typography to create a memorable advertising image.
Today, it stands as an excellent example of mid-century French graphic design, appealing to collectors of vintage wine posters, food and beverage advertising, and original European lithographs.
Year: 1956
Dimensions: 120cm x 80cm
Materials/Media: Original lithograph, linen backed
