A bold 1970 promotional poster for East African Safari Rally celebrating Peugeot’s endurance credentials. Set against a striking orange ground with a laurel wreath motif, the design highlights the rally’s brutal statistics – 97 starters, only 19 finishers –  underscoring the toughness of both the event and the machines that survived it. Minimal and typographically driven, it’s a powerful example of early-1970s motorsport branding focused on reliability and performance.

Year: 1970s

Dimensions: 100cm x 70cm 

Materials/Media: Original lithograph, linen mounted