A classic example of mid-century Italian advertising, celebrated for its bold simplicity and instantly recognisable branding. The design centres on two Martini bottles – Rosso and Extra Dry – set against a deep black background, allowing the colours and labels to stand out with striking clarity.

Stylistically, it reflects 1950s–1960s commercial graphic design, when Martini was building its international image, with a clean, product-focused composition that feels stylish, aspirational, and closely tied to European sophistication and leisure.