A beautiful 1964 French advertising poster by André François for the iconic Parisian department store Printemps. Featuring a colourful butterfly with closed eyes and exaggerated black eyelashes, the design plays on the phrase Les Yeux Fermés, J'achète Tout — “With my eyes closed, I buy everything.”

The loose, painterly illustration and expressive handwritten lettering capture François' distinctive humour and imagination. A wonderful example of French advertising from the 1960s.

Year: 1964

Dimensions: 152cm x 205cm 

Materials/Media: Original offset print, linen backed