This is a bold and graphic mid-century French advertising poster for Les Grandes Caves de Lyon, promoting regional wines such as Caussa. Likely dating from the 1950s, the design features a stylised winemaker framed by grapevines, holding a prominent bottle front and centre – reinforcing the journey 'de la vigne… sur votre table' ('from the vine to your table').

With its strong colour contrasts, simplified forms, and friendly character, the poster captures the optimistic, accessible spirit of post-war French wine marketing. Typical of the era’s commercial lithography, large-format originals were produced for shop and street display, and remain highly collectible today.

Year: 1950s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen backing in progress