This French advertising poster promotes Le Tiercé Champion, a horse-racing betting competition organised through the Lyon newspaper Le Progrès. Featuring colourful stylised horses pulling a sack of prize money, the illustration reflects the bold graphic style of mid-century French design and is signed by the artist Jean Amédée. Produced in the late 1950s – early 1960s, the poster advertises a competition offering a first prize valued at 30 million anciens francs, awarded in the form of a luxury apartment.

Year: 1950s

Dimensions: 118cm x 77cm 

Materials/Media: Original lithograph, linen backing in progress