French advertising poster by Michel Cotto from the late 1940s–early 1950s, promoting La Pile Leclanché batteries for portable radios. Through playful illustration, musical motifs and a relaxed figure listening outdoors, the design celebrates mobility, leisure and the simple pleasure of radio made possible by reliable battery power. Bright colours, clear product depiction and an upbeat tone reflect the optimism of post-war consumer culture and Leclanché’s role in bringing entertainment beyond the home.

Year: 1940s

Dimensions: 160cm x 120cm

Materials/Media: Original lithograph, linen backed