This early 20th century French advertising poster promotes La Coquille – Savon Pur (Pure Soap) by Couret Frères of Marseille. Likely dating to circa 1900-1910, it features silhouetted fishermen working by moonlight, a poetic maritime scene that evokes purity, tradition and the coastal identity of Marseille. With its rich blue palette, shell emblem and bold lettering, the lithograph is a beautifully atmospheric example of classic French commercial design.

Year: c.1910

Dimensions: 135cm x 100cm

Material/Media: Original lithograph, linen backed