This lively advertising poster promotes Kranebet liqueur, produced by the Italian distillery Fratelli Rossi Distillatori of Asiago, and was printed in 1946, shortly after the end of World War II.

The artwork is by the Italian poster artist Gino Boccasile, famous for his polished commercial illustrations and glamorous figures in mid-20th-century advertising. The design features a smiling alpine couple gazing up at a bottle of Kranebet set against stylised mountain peaks, reinforcing the drink’s alpine identity. Kranebet is a herbal liqueur made from mountain botanicals, and the imagery of traditional clothing and rugged scenery evokes the spirit and purity of northern Italy’s mountain regions.

Year: 1946

Dimensions:99cm x 69cm 

Materials/Media: Original lithograph, linen backed