This vintage poster for the German brand Kaffee HAG dates to around 1936. The simple yet impactful design features a stylised red heart and a coffee cup, visually communicating the brand's core selling point: decaffeinated coffee that 'is easy on your heart' (a common claim in their advertising).
The German slogan '... auf KAFFEE HAG umstellen!' translates to '... switch to Hag Coffee!' and was part of a larger campaign for the company, which pioneered the commercial decaffeination process in the early 1900s
Year: 1936
Dimensions: 130cm x 90cm
Material/Media: Original lithograph, linen backed
