This striking travel poster promotes tourism to Italy and was produced by the Italian national tourist office ENIT. Designed in the 1950s, the poster reflects the modern graphic style used to advertise Italy internationally during the post-war tourism boom.

The artwork combines two iconic images: a golden classical mask and a marble Roman statue, symbolising Italy’s rich artistic and historical heritage. The swirling background creates a dynamic, almost cinematic effect, suggesting movement and discovery. Printed as a large-format lithograph for international travel promotion, the poster exemplifies the bold, modern design used by ENIT to attract visitors to Italy’s culture, history and landscapes in the mid-20th century.

Year: 1950s

Dimensions: 100cm x 70cm 

Materials/Media: Original lithograph, linen backing in progress