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Vêtement BJ Garanti

A playful and highly graphic French fashion advertisement from the late 1950s, designed by J.C. Bhel for Vêtement BJ Garanti. Combining photomontage, illustration and bold colour, the poster celebrates the stylish modern gentleman through a clever and memorable design. A striking example of mid-century French commercial art.

Year: 1958

Dimensions: 160cm x 120cm

Material/Media: Original lithograph, linen backed