This Danone Yogurt poster by Alain Gauthier, created in the early 1960s, features a whimsical illustration of a young girl holding a yogurt jar and spoon, with three jars blooming like flowers. The design uses bold colours and simple shapes, capturing the cheerful, health-conscious style of mid-century French advertising. It includes the slogan 'Fraîcheur – Santé' ('Freshness – Health'), highlighting yogurt’s wholesome appeal.

NB: Poster featured is the bottom quarter of the original large-format poster.

Year: c.1960s

Dimensions: 160cm x 120cm

Material/Media: Original lithograph, linen backed