A charming 1930 French advertising poster by Pierre Fix-Masseau for Clerget footwear.

Featuring a playful black cat in little boots, balancing an enormous stack of shoe boxes against a brilliant yellow background. The bold colours, expressive illustration and elegant red lettering make this a particularly delightful example of early French advertising.

The slogan Légères, Souples, Résistantes translates to “Light, Flexible, Durable.”

Year: 1930

Dimensions: 165cm x 125cm 

Materials/Media: Original lithograph, linen backed