This is a mid-century Italian advertising poster for Cinzano Bianco, dating to the 1950s–early 1960s. Using bold diagonal typography, strong colour contrast and a dynamic bottle placement, the design relies on graphic impact rather than illustration, reflecting the confident, modern style of post-war Italian advertising and Cinzano’s positioning as a stylish aperitif brand.

Year: 1950s

Dimensions: 90cm x 45cm 

Materials/Media: Original lithograph, linen backed