Founded in 1705 in La Côte-Saint-André, Cherry Rocher is one of France’s oldest liqueur houses, renowned for its cherry-based spirits. In the late 1940s-50s, the brand embraced large-format lithographic posters to promote its 'Grande Liqueur,' including this striking design attributed to Lucien Sénéchal. With its monumental bottle scale, rich colour palette and confident mid-century typography, the poster reflects post-war optimism while positioning Cherry Rocher as both a heritage producer and a bold modern French brand.

Year: 1940s

Dimensions: 200cm x 130cm 

Materials/Media: Original lithograph, linen backing in progress