A brilliant 1954 Italian advertising poster by Armando Testa for Carpano, celebrating the historic connection between two Turin icons, Carpano and Fiat. Testa depicts his wonderfully eccentric Re Carpano character behind the wheel of an early Fiat, with a bottle of Carpano proudly displayed at the front. Bold, playful and unmistakably Testa, it’s a fantastic example of post-war Italian advertising design.
Year: 1954
Dimensions: 220cm x 135cm
Materials/Media: Original lithograph, linen backed