This Campari poster, titled 'Puise aux sources de la nature' ('Drawn from the sources of nature'), is a French advertising design from the late 1960s-70s. It presents a Campari bottle and glass surrounded by lush herbs and flowers, highlighting the drink’s natural botanicals.

With photographic precision and bold typography, it reflects the era’s shift toward modern, nature-inspired marketing that emphasised authenticity and craftsmanship. Today, it’s admired for its vibrant realism and elegant connection to Campari’s refined Italian heritage.

Year:1960s

Dimensions: 127cm x 90cm

Materials/Media:Offset print, linen mounting in progress