This charming mid-century French poster advertises Buck John jeans, distributed by Prado, with the slogan 'le blue-jean qui fait la loi' ('the blue jean that sets the law'). Featuring a playful, cartoon-style cowboy in bold primary colours, it reflects the 1950s-60s European fascination with American Western culture and denim as a symbol of youth and modernity. Printed in Paris by R.L. Dupuy, it’s a vibrant example of post-war French commercial graphic design celebrating the rise of blue jeans as a global fashion staple.
Year: 1955
Dimensions:160cm x 120cm
Materials/Media: Original lithograph, linen backed