A witty mid-century French advertising poster for Better Slack’s, featuring the slogan 'Le pantalon qui fait corps' ('The trousers that become one with you'). Likely dating from the late 1940s to early 1950s, the design uses a clever visual metaphor – a man literally folded into the shape of a pair of trousers – to suggest comfort and perfect fit. With its bold flat colours, graphic typography and playful surrealism, it’s a sharp example of post-war European commercial design.

Year: 1950s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen mounted