Created in 1976 by renowned French graphic designer Raymond Gid, Bally Femme is a striking example of minimalist fashion advertising. Using only a few sweeping brushstrokes in green and pink, Gid captures the essence of the female form with remarkable elegance and economy. The composition feels spontaneous yet highly refined, reflecting the artist's belief that the most powerful images are often the simplest. Produced for Swiss luxury shoemaker Bally, the poster moves beyond conventional advertising to become a work of modern graphic art, celebrated today for its sophistication, originality and timeless appeal.

Year: 1976

Dimensions: 160cm x 120cm

Materials/Media: Original lithograph, linen backed