This charming mid-century French poster by M. Maillot was created as an advertising lithograph promoting family ski holidays. Printed by Imprimeries Réunies de Lyon, it depicts a cheerful family set against stylised alpine peaks, rendered in bold primary colours and clean geometric forms typical of 1950s modernism.

Likely produced for tourism or textile promotion, it reflects post-war France’s enthusiasm for leisure and travel.

Year: 1950s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen backed