This vintage French poster advertises the centenary of Le Coteau, celebrated May 15 - 30, 1954. Designed in a bold, festive style typical of the 1950s, it features fireworks and the coat of arms of Le Coteau – a black lion on gold and a golden fish on red.

Sponsored by the local newspaper Le Progrès de la Loire, the poster reflects post-war optimism and civic pride. It’s collectible for its local historical significance, striking heraldic imagery, and clear date-specific event appeal.