This lively 1950s French travel poster was created for the Club Français du Tourisme, promoting their holiday brochures that helped travellers choose the 'bonnes vacances!' ('great holidays!'). Illustrated in a bright, optimistic mid-century style, it features a cheerful couple rushing toward their getaway, the woman waving a brochure that promises sunny escapes.

The scene blends aspirational glamour with playful charm: vivid beach imagery, palm trees, and sailboats evoke an effortless, carefree summer. The soft painterly strokes, bold outlines, and warm colours are typical of post-war French commercial art, designed to make travel feel modern, accessible, and exciting again.

Signed 'Nigo', the artist produced several pieces for tourism and leisure advertising during this era. Today, the poster is appreciated for its joyful energy, classic 1950s aesthetic, and its snapshot of France’s booming post-war travel culture.