This 1950s Austrian travel poster, 'Soyez les bienvenus en Autriche' ('Be Welcome in Austria'), was issued by the Austrian Federal Government and printed by Ellermehl, Vienna. Featuring a heart-shaped Alpine landscape framed by wildflowers, it conveys warmth, purity, and postwar optimism. With its soft colours and elegant typography, it’s a quintessential example of mid-century European tourism design celebrating Austria’s natural beauty.