One of Raymond Savignac’s most charming and clever automotive posters, created to promote the iconic Renault 4 in the early 1960s.

Savignac uses his trademark humour and visual economy to communicate the car’s practicality and friendliness. The R4 was marketed as a simple, reliable, no-nonsense vehicle for everyday life, and Savignac conveys this with a playful, instantly legible image that gives the car a warm, almost human personality. Bold colour, minimal detail, and a single witty idea make the poster unmistakably his. Today, it’s a highly collectible piece that captures both the spirit of the Renault 4 and the golden age of French poster design.

Year:1960s

Dimensions: 240cm x 320cm (4-panel)

Material/Media: Original lithograph, linen backed and stretched on canvas