French advertising poster created for the Loterie Nationale, promoting the Christmas draw of 21 December 1956. Illustrated by Fix-Masseau, it uses playful, festive imagery – a cheerful Father Christmas watering a Christmas tree sprouting from a boot – as a visual metaphor for luck, growth and reward. With its bright colours, simplified forms and gentle humour, the poster is a classic example of post-war French graphic design aimed at broad public appeal during the holiday season.

Year: 1956

Dimensions: 160cm x 120cm

Materials/Media: Original lithograph, linen backed