This vintage Swiss poster is an advertisement for the newspaper 'Der Zürcher Oberländer' (The Zürcher Oberland-er), a daily newspaper for the Zürcher Oberland region of Switzerland. The text in the bottom right translates to '...the daily newspaper for the Zürcher Oberland.
The poster was designed by artist Emil Hotz in 1961. It is considered a significant example of the Swiss Style of graphic design. The abstract, graphic design in red, black, and white on a blue background is a stylised representation of a rooster, likely a reference to the newspaper's 'morning call' or its role as a herald of daily news.
Year: 1961
Dimensions: 130cm x 90cm
Material/Media: Original lithograph, linen backed
