Designed by French graphic artist Raymond Savignac to promote Michelin’s new XAS tire – the first consumer tire with an asymmetric tread, launched in 1965 for improved handling and stability.

It features the Michelin Man on a bright yellow background with bold lettering, reflecting Savignac’s witty, minimalist style. The XAS became popular on cars like the Citroën DS and even had a motorsport version (XAS-FF).