The 'Nunc est Bibendum' poster was created in 1898 by French artist O’Galop (Marius Rossillon) for Michelin. It introduced the iconic Michelin Man (Bibendum), depicted raising a glass filled with road hazards like nails and glass.

The slogan, 'Le pneu Michelin boit l’obstacle' ('The Michelin tyre drinks up obstacles'), emphasised the tyre’s durability. Inspired by a line from Horace’s Odes, the poster combined classical reference with clever advertising, making it one of the most famous and influential posters in commercial art history.

Year: 1898

Dimensions: 160cm x 120cm

Material/Media:Original lithograph, framed in black as shown

Unfortunately, we don’t ship framed artworks interstate or overseas due to the high costs involved. However, for our Melbourne locals, we’re pleased to offer complimentary delivery within the Melbourne metro area. If you have any questions or need further assistance, please don’t hesitate to reach out.