This vintage poster featuring Lou Richards served as a key visual component of Mobil’s 1964 football campaign, helping to promote the photo album and collectible player cards. By showcasing a beloved football personality on the poster, Mobil linked the brand to the excitement of the VFL season, attracting fans to collect the album, swap cards, and engage with the promotion, making the campaign both memorable and interactive.

Year:1960s

Dimensions: 146cm x 100cm 

Materials/Media: Original lithograph, linen backed