This vintage poster is a piece of Swedish anti-alcohol propaganda from the early 20th century, likely associated with the 1922 referendum on a total alcohol ban. The text 'kostar mer än det smakar' is a Swedish idiom meaning 'it costs more than it tastes,' implying that the cost of alcohol consumption (physical, social, and financial) outweighs any pleasure derived from it. The visual design uses a dark, ominous shadow cast by an empty glass to reinforce this negative.

Year:1922

Dimensions:100cm x 70cm

Materials/Media: Original lithograph, linen backed