This vintage Ducretet Thomson advertising poster from the 1960s showcases the French company’s shift from scientific instruments to consumer electronics such as radios, phonographs, and early televisions.

Designed by French graphic artist J.C. Rousseau the poster features a playful photo-montage of a worker on a ladder 'painting' the brand’s bold letters across a wooden-plank backdrop, symbolising craftsmanship and reliability. The repeated line 'télévision radio télévision radio' reinforces Ducretet Thomson’s growing presence in home electronics, making this piece a standout example of mid-century French advertising design.

Year:1960s

Dimensions: 160cm x 120cm 

Materials/Media: Original lithograph, linen backed