The Bitter Campari – Spiritello poster by Leonetto Cappiello is an advertisement for the Italian aperitif Bitter Campari. It features a playful red figure – known as the Spiritello – springing out of a peeled orange, symbolising the drink’s bright, citrusy bitterness and its lively, spirited nature.

The image is designed to grab attention and communicate the brand’s identity: bold, energetic, and unmistakably Italian. The use of a single dominant figure, vibrant colour contrast (red against black), and surreal charm was groundbreaking at the time and helped shape modern poster design.

Year:1921

Dimensions: 388cm x 279cm

Materials/Media: Original lithograph, linen backed