This billboard-sized poster was produced as a tribute to Raymond Savignac, featuring his iconic 1949 Monsavon au Lait cow – one of the most celebrated images in post-war French advertising. Created after his passing in 2002, it reads 'Au revoir et merci Monsieur Savignac' and was issued by France’s Union de Publicité Extérieure as a public farewell. By simply re-presenting the beloved cow against a deep blue field, the poster honours both the enduring power of Savignac’s original design and his lasting impact on the history of the French affiche.

Year:2002

Dimensions: 203cm x 305cm 

Materials/Media: Modern offset print – 8 pieces total, not linen backed