This is a French advertising poster promoting Saint-Géron, dating to the mid-20th century. With bold block typography in blue, yellow and white, the design emphasises clarity, purity and authority rather than illustration. The text highlights Saint-Géron as a prestigious table water from a Gallo-Roman source, stressing 'zéro bactérie'  – a key selling point at a time when hygiene and scientific reassurance were central to food and drink advertising.

Clean, confident and highly graphic, it’s a strong example of functional French commercial design.

Year: 1950s

Dimensions: 120cm x 160cm

Material/Media: Original lithograph, linen backed