A classic French advertising poster for Philips colour television, dating to the late 1960s – early 1970s, when colour TV was still a novelty. The bold rainbow frame and arrow motif visually mimic the glow and direction of a television screen, reinforcing the message 'la meilleure image' (the best picture). With its saturated colours, clean typography and futuristic geometry, the poster perfectly captures the optimism and excitement around new home technology, and is a textbook example of how Philips positioned colour television as modern, reliable and visually superior during the transition from black-and-white broadcasting.

Year: 1960s

Dimensions: 120cm x 160cm 

Materials/Media: Original lithograph, linen backed