$3,000.00
A classic French advertising poster for Huile Lesieur, a French cooking oil — specifically peanut oil (huile d’arachide). Designed by Hervé Morvan and dating to the 1950s.
Using Morvan’s instantly recognisable playful style, the poster features three cheerful, wide-eyed figures promoting the slogan '3 fois meilleure !' ('three times better'), reinforcing quality through repetition and humour. With its bold colour palette, hand-drawn typography and friendly characters, it’s a perfect example of post-war French advertising designed to feel trustworthy, optimistic and family-oriented.
Year: 1950s
Dimensions: 83cm x 122cm
Materials/Media: Original lithograph, linen backed
