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Villemot: Fantonet Vin de pays (Grande)

This is a striking French advertising poster for Fontanet Vin de Pays, designed by Bernard Villemot, likely dating from the 1960s. It showcases Villemot’s signature minimalist style – bold colour blocks, simplified forms, and strong composition – featuring a stylised vineyard landscape beneath a radiant sun, paired with an oversized glass of red wine.

The text 'Garanti sans coupage' ('guaranteed without blending') reinforces authenticity and purity, a key selling point. Large-format originals are highly collectible, especially given Villemot’s prominence in mid-century French poster design.

Years: 1968

Dimensions: 160cm x 237cm

Material/Media: Original lithograph 2-panel poster, linen backing in progress