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Contrexéville

This 1960s Contrex poster uses bold minimalism and playful typography to promote the French mineral water’s slimming appeal. With its striking pink background and slogan '1 taille, 2 hanches, 3 raisons de boire Contrex' ('1 waist, 2 hips, 3 reasons to drink Contrex'), it captures the era’s focus on health, beauty, and elegance – a perfect example of chic mid-century French advertising design.

Year: 1960s

Dimensions:282cm x 74cm 

Materials/Media: Original lithograph, linen backed

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